Privacy Policy 

Effective Date: 07 Aug. 25
Last Updated: 07 Aug. 25

At Ride the Wave, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and store your information when you visit or make a purchase from our website.

1. What Information We Collect

When you visit or interact with our website, we may collect the following information:

• Personal Information:
  • Name
  • Email address
  • Postal address
  • Payment details (processed securely via third-party providers)
• Automatically Collected Information:
  • IP address
  • Browser type and version
  • Pages you visit and how you interact with the site

2. How We Use Your Information

We use your personal data to:

• Process and deliver your orders
• Communicate with you regarding your order
• Provide customer support
• Improve and optimise our website and services
• Comply with legal and regulatory obligations

3. Legal Basis for Processing

We rely on the following legal grounds to process your data:

• Contract: To fulfill and manage your purchases
• Consent: For email marketing (if you opt in)
• Legal obligation: To comply with applicable laws
• Legitimate interests: To improve user experience and prevent fraud

4. How We Share Your Information

We do not sell or rent your personal data. We may share your data with:

• Service providers (e.g. payment processors, shipping companies)
• Legal authorities if required by law
• Website analytics providers (e.g. Google Analytics)

All third parties we use are GDPR-compliant and only process your data on our behalf.

5. Your Rights

Under the UK GDPR, you have rights including:

• The right to access your data
• The right to correct inaccurate data
• The right to delete your data
• The right to restrict or object to processing
• The right to data portability
• The right to lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise your rights, contact us at ridethewave@dbzmail.com

6. Cookies

Our website uses cookies to enhance your experience. For more information, please see our [Cookie Policy] (or include cookie details in this policy if you prefer a single document).

7. Data Retention

We retain your information only as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations (e.g. tax laws).

8. Security

We implement appropriate technical and organisational security measures to protect your data. All payment transactions are processed securely.

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, contact:

📧 ridethewave@dbzmail.com
📍58A HOPE STREET, WREXHAM, LL11 1BE